Most women entrepreneurs underprice because they don't know what the market will bear — and they feel guilty charging more even when they've clearly earned it. This workshop uses real data and AI-assisted research to fix both problems at once.
Pricing decisions made in isolation are almost always wrong. Without market data, you're guessing. Without a framework, you're lowering your rate the moment a prospect hesitates. Without confidence in your number, you're negotiating against yourself before the conversation even starts.
This workshop takes you from gut feeling to grounded strategy. You'll use AI to do real market research on your specific category, build a pricing model that reflects your actual value, and practice owning your number out loud — because the delivery matters as much as the data.
What you'll walk out with
- A completed pricing analysis worksheet filled with real market data for your category
- A clear pricing recommendation — a number you've researched, justified, and can defend
- Language for talking about your pricing confidently, without apologizing or over-explaining
- A framework for evaluating future pricing decisions as your business evolves
- An understanding of the psychological and structural reasons women underprice — and how to stop
Your takeaway
You'll leave with a completed pricing analysis worksheet filled in with your own market data and a clear, defensible pricing recommendation. Not a range. A number — and the research to back it up.
Who this is for
- You've lowered your price before anyone asked — maybe more than once
- You're not sure if you're charging market rate or just what feels comfortable
- You have a service-based business and pricing feels personal, not strategic
- You want data to back up a price increase you already know you need
- You're tired of feeling apologetic about what you charge
How the three hours run
The first hour is market research — you'll use AI to gather real pricing data for your specific service category, location, and experience level. No more guessing what others charge.
The second hour builds your pricing model from that data. The third hour is about delivery — how you present your price, handle the pause, and stop negotiating against yourself. You'll practice in the room so it's not the first time you've said the number out loud.